With its foundations laid in the UK, the first batch of Session IPA was brewed in December 2014 by Robin Pearson, an aspiring brewer and music lover.
“I was approached and asked to design a beer that would reflect the brand, the history and the artists on Island Records,” says Robin.
“I decided on a Session IPA to give the beer a bright tropical and citrus fruit flavour that picks up on the Jamaican heritage and the palm tree logo that defines the label. I also thought the idea of a ‘Session‘ IPA sits well with a beer for a record label.”
The Team Behind the IPA
Our team created bespoke Spotify playlists to deliver the perfect soundtrack for one’s drinking pleasure. Using Visual Shazam technology, consumers are able to connect to the music in seconds by “shazaming” the beer can to access the playlists. “As a lover of music and craft beer and understanding our heritage of pushing boundaries and innovation it seemed the most natural thing to create our own beer with accompanying Spotify playlists,” says Glenn Cooper, Senior Marketing Director of Island Records.
The man responsible for bringing Session IPA to Australian shores is music and entertainment entrepreneur, Nigel Rennard, under his umbrella company The British Invasion Pty Ltd, securing the exclusive license to produce the IPA recipe specially created for the Australian market and palate.
Nigel’s previous exploits include booking bands such as Cold Chisel, The Angels and Midnight Oil, owning Melbourne’s iconic music store Missing Link Records, promoting at the infamous Crystal Ballroom in St.Kilda, where The Cure, New Order and many others played, and being the international tour promoter for The Dead Kennedys, Nick Cave, Screamin’ Jay Hawkins, The Cramps, D.R.I. and Morbid Angel.
“As soon as I discovered the Island Records Session IPA and saw the incredible ‘Shazam’ can with music playlists, I knew it was one of the most exciting prospects for the Australian craft beer market. Having sold the Island Records catalogue for 30 years, with its incredible list of artists, it was a natural fit both musically and promotionally for me” — says Nigel.
About Island Records
The Island label has been responsible for the careers of some of the biggest stars in music including U2, Bob Marley, Cat Stevens, Traffic, Free, Fairport Convention, Nick Drake, Sandy Denny, Toots & The Maytals, John Martyn, Marianne Faithfull, Aswad, Tom Waits, King Sunny Ade, Third World, Roxy Music, Robert Palmer, the B52s, Sly & Robbie, Melissa Etheridge, The Slits, Steel Pulse, Grace Jones, Tom Tom Club, Pulp, Tricky, Talvin Singh, and latterly Amy Winehouse, PJ Harvey, DJ Shadow, Keane, Mumford & Sons, Paul Weller, Portishead, Florence + The Machine, Ben Howard, Bombay Bicycle Club, Jessie J, Dizzee Rascal and Disclosure. Island Records is a division of Universal Music Group.